Battle of Symbols

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  • Battle of Symbols Book Detail

  • Author : John Fraim
  • Release Date : 2003
  • Publisher : Daimon
  • Genre : Business & Economics
  • Pages : 427
  • ISBN 13 : 385630620X
  • File Size : 95,95 MB

Battle of Symbols by John Fraim PDF Summary

Book Description: With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are created, communicated, managed, and understood. He discusses the emergence of symbols from their traditional residence in religion, art, dreams, and particular cultures to a new ubiquitous global status and argues that future wars will be increasingly fought over and won through the use of symbols. Distributed by Continuum. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).

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