Battling Big Business

Released on by Eveline Lubbers
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  • Battling Big Business Book Detail

  • Author : Eveline Lubbers
  • Release Date : 2002
  • Publisher :
  • Genre : Business & Economics
  • Pages : 272
  • ISBN 13 :
  • File Size : 76,76 MB
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Battling Big Business by Eveline Lubbers PDF Summary

Book Description: Part one analyses a wide range of corporate counter-strategies [against critics], from relatively innocent PR measures to complete intelligence operations. Part two offers tactical tools to recognize manipulative strategies, and how to counter them with creativity and new media tools.

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