Before the Brand

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  • Before the Brand Book Detail

  • Author : Alycia Perry
  • Release Date : 2003
  • Publisher : McGraw Hill Professional
  • Genre : Business & Economics
  • Pages : 244
  • ISBN 13 : 9780071393096
  • File Size : 4,4 MB

Before the Brand by Alycia Perry PDF Summary

Book Description: This book schools businesspeople in the ABCs of traditional identity branding and describes successful long-term strategies for creating or refocusing brand identities for all types of products and services.

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