Invisible Influence

Released on by Jonah Berger
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  • Invisible Influence Book Detail

  • Author : Jonah Berger
  • Release Date : 2017-06-20
  • Publisher : Simon and Schuster
  • Genre : Business & Economics
  • Pages : 272
  • ISBN 13 : 1476759731
  • File Size : 54,54 MB
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Invisible Influence by Jonah Berger PDF Summary

Book Description: You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals

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