The People's Car

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  • The People's Car Book Detail

  • Author : Bernhard Rieger
  • Release Date : 2013-04-09
  • Publisher : Harvard University Press
  • Genre : History
  • Pages : 417
  • ISBN 13 : 0674075730
  • File Size : 26,26 MB

The People's Car by Bernhard Rieger PDF Summary

Book Description: Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

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