Beyond the Pale

Released on by Ken Grossman
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  • Beyond the Pale Book Detail

  • Author : Ken Grossman
  • Release Date : 2013-08-26
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 277
  • ISBN 13 : 1118007360
  • File Size : 61,61 MB
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Beyond the Pale by Ken Grossman PDF Summary

Book Description: Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co. Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world." Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.

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“The only book you need to understand the world’s most popular beverage. I swear on a stack of these, it’s a thumping good read.”––John Holl, editor