Big Data and Innovation in Tourism, Travel, and Hospitality

Released on by Marianna Sigala
preview-18

  • Big Data and Innovation in Tourism, Travel, and Hospitality Book Detail

  • Author : Marianna Sigala
  • Release Date : 2019-02-26
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 223
  • ISBN 13 : 9811363390
  • File Size : 51,51 MB
DOWNLOAD BOOK

Big Data and Innovation in Tourism, Travel, and Hospitality by Marianna Sigala PDF Summary

Book Description: This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

Disclaimer: www.yourbookbest.com does not own Big Data and Innovation in Tourism, Travel, and Hospitality books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Analytics in Smart Tourism Design

Analytics in Smart Tourism Design

File Size : 55,55 MB
Total View : 918 Views
DOWNLOAD

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, a

Tourism Innovation in the Digital Era

Tourism Innovation in the Digital Era

File Size : 56,56 MB
Total View : 8318 Views
DOWNLOAD

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitive

Applied Data Science in Tourism

Applied Data Science in Tourism

File Size : 40,40 MB
Total View : 7022 Views
DOWNLOAD

Access to large data sets has led to a paradigm shift in the tourism research landscape. Big data is enabling a new form of knowledge gain, while at the same ti