Big Data in Small Business

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  • Big Data in Small Business Book Detail

  • Author : Lund Pedersen, Carsten
  • Release Date : 2021-09-21
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 272
  • ISBN 13 : 1839100168
  • File Size : 34,34 MB

Big Data in Small Business by Lund Pedersen, Carsten PDF Summary

Book Description: This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.

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