Blue Ocean Strategy, Expanded Edition

Released on by W. Chan Kim
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  • Blue Ocean Strategy, Expanded Edition Book Detail

  • Author : W. Chan Kim
  • Release Date : 2015-01-20
  • Publisher : Harvard Business Review Press
  • Genre : Business & Economics
  • Pages : 317
  • ISBN 13 : 1625274491
  • File Size : 6,6 MB
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Blue Ocean Strategy, Expanded Edition by W. Chan Kim PDF Summary

Book Description: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

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Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition

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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

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NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million c

Blue Ocean Strategy

Blue Ocean Strategy

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In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their so