Handbook on Electronic Commerce

Released on by Michael Shaw
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  • Handbook on Electronic Commerce Book Detail

  • Author : Michael Shaw
  • Release Date : 2012-12-06
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 714
  • ISBN 13 : 364258327X
  • File Size : 77,77 MB
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Handbook on Electronic Commerce by Michael Shaw PDF Summary

Book Description: The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

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Handbook on Electronic Commerce

Handbook on Electronic Commerce

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The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain ma