Boosting Tourism Development through Intellectual Property Development

Released on by World Intellectual Property Organization
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  • Boosting Tourism Development through Intellectual Property Development Book Detail

  • Author : World Intellectual Property Organization
  • Release Date : 2021-04-23
  • Publisher : WIPO
  • Genre : Law
  • Pages : 110
  • ISBN 13 : 9280530348
  • File Size : 29,29 MB
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Boosting Tourism Development through Intellectual Property Development by World Intellectual Property Organization PDF Summary

Book Description: This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html

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