Bottom of the Pyramid Marketing

Released on by Ramendra Singh
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  • Bottom of the Pyramid Marketing Book Detail

  • Author : Ramendra Singh
  • Release Date : 2018-12-03
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 234
  • ISBN 13 : 1787145565
  • File Size : 99,99 MB
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Bottom of the Pyramid Marketing by Ramendra Singh PDF Summary

Book Description: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

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