Brand Aid

Released on by Brad VanAuken
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  • Brand Aid Book Detail

  • Author : Brad VanAuken
  • Release Date : 2003
  • Publisher : Amacom Books
  • Genre : Business & Economics
  • Pages : 332
  • ISBN 13 : 9780814406816
  • File Size : 98,98 MB
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Brand Aid by Brad VanAuken PDF Summary

Book Description: "Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."

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