The Essential Brand Book

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  • The Essential Brand Book Book Detail

  • Author : Iain Ellwood
  • Release Date : 2002
  • Publisher : Taylor & Francis US
  • Genre : Business & Economics
  • Pages : 340
  • ISBN 13 : 9780749438630
  • File Size : 38,38 MB

The Essential Brand Book by Iain Ellwood PDF Summary

Book Description: Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.

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