The Behavioral Economics of Brand Choice

Released on by G. Foxall
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  • The Behavioral Economics of Brand Choice Book Detail

  • Author : G. Foxall
  • Release Date : 2007-06-27
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 312
  • ISBN 13 : 0230596738
  • File Size : 4,4 MB
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The Behavioral Economics of Brand Choice by G. Foxall PDF Summary

Book Description: This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

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