Brand Management 101

Released on by Mainak Dhar
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  • Brand Management 101 Book Detail

  • Author : Mainak Dhar
  • Release Date : 2007-05-21
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 225
  • ISBN 13 : 0470822295
  • File Size : 58,58 MB
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Brand Management 101 by Mainak Dhar PDF Summary

Book Description: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

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