Brand Management 101

Brand Management 101

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"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers pr

Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing

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Advertising

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‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An ins

Handbook of Research on Future Policies and Strategies for Nation Branding

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By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a

Consumer Happiness: Multiple Perspectives

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This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consume