The International Brand Valuation Manual

Released on by Gabriela Salinas
preview-18

  • The International Brand Valuation Manual Book Detail

  • Author : Gabriela Salinas
  • Release Date : 2011-11-22
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 237
  • ISBN 13 : 0470685506
  • File Size : 60,60 MB
DOWNLOAD BOOK

The International Brand Valuation Manual by Gabriela Salinas PDF Summary

Book Description: The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

Disclaimer: www.yourbookbest.com does not own The International Brand Valuation Manual books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The International Brand Valuation Manual

The International Brand Valuation Manual

File Size : 31,31 MB
Total View : 3921 Views
DOWNLOAD

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the fie

Brand Valuation

Brand Valuation

File Size : 48,48 MB
Total View : 2128 Views
DOWNLOAD

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers

Brand Valuation

Brand Valuation

File Size : 83,83 MB
Total View : 8793 Views
DOWNLOAD

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers

Trademark Valuation

Trademark Valuation

File Size : 71,71 MB
Total View : 3314 Views
DOWNLOAD

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together