Branded Male

Released on by Mark Tungate
preview-18

  • Branded Male Book Detail

  • Author : Mark Tungate
  • Release Date : 2008
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 256
  • ISBN 13 : 0749450118
  • File Size : 57,57 MB
DOWNLOAD BOOK

Branded Male by Mark Tungate PDF Summary

Book Description: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Disclaimer: www.yourbookbest.com does not own Branded Male books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Branded Male

Branded Male

File Size : 31,31 MB
Total View : 6393 Views
DOWNLOAD

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regula