Branding Books Across the Ages

Released on by Helleke van den Braber
preview-18

  • Branding Books Across the Ages Book Detail

  • Author : Helleke van den Braber
  • Release Date : 2021-04-20
  • Publisher : Amsterdam University Press
  • Genre : Business & Economics
  • Pages : 372
  • ISBN 13 : 9048544408
  • File Size : 53,53 MB
DOWNLOAD BOOK

Branding Books Across the Ages by Helleke van den Braber PDF Summary

Book Description: As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Disclaimer: www.yourbookbest.com does not own Branding Books Across the Ages books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.