Nation Branding in Modern History

Released on by Carolin Viktorin
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  • Nation Branding in Modern History Book Detail

  • Author : Carolin Viktorin
  • Release Date : 2018-08-24
  • Publisher : Berghahn Books
  • Genre : History
  • Pages : 300
  • ISBN 13 : 1785339249
  • File Size : 8,8 MB
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Nation Branding in Modern History by Carolin Viktorin PDF Summary

Book Description: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

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