Branding Your Business

Released on by James Hammond
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  • Branding Your Business Book Detail

  • Author : James Hammond
  • Release Date : 2011-03-03
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 288
  • ISBN 13 : 0749463023
  • File Size : 72,72 MB
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Branding Your Business by James Hammond PDF Summary

Book Description: The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

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