Brandjack

Released on by Q. Langley
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  • Brandjack Book Detail

  • Author : Q. Langley
  • Release Date : 2016-04-30
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 315
  • ISBN 13 : 1137375361
  • File Size : 11,11 MB
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Brandjack by Q. Langley PDF Summary

Book Description: Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

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