Advertising and Violence

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  • Advertising and Violence Book Detail

  • Author : Nora J. Rifon
  • Release Date : 2014-12-18
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 319
  • ISBN 13 : 1317477715
  • File Size : 56,56 MB

Advertising and Violence by Nora J. Rifon PDF Summary

Book Description: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

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