Business-to-Business Marketing

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The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each c

Contemporary Strategic Marketing

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An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies

SEC Docket

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Newer Insights into Marketing

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Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essen

When Boys Become Men

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BOYS WHO BECOME MEN is a history of California from 1847 till 1912, personally experienced by two generations, a fictional approach to a non-fiction subject. Tw