The Practice of Survey Research

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  • The Practice of Survey Research Book Detail

  • Author : Erin Ruel
  • Release Date : 2015-04-29
  • Publisher : SAGE Publications
  • Genre : Social Science
  • Pages : 361
  • ISBN 13 : 1483311651
  • File Size : 70,70 MB

The Practice of Survey Research by Erin Ruel PDF Summary

Book Description: Unique in its integration of theory and application, The Practice of Survey Research explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, authors Erin E. Ruel, William E. Wagner, III, and Brian Joseph Gillespie also address the challenges and issues of specific disciplines.

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Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research includin