Build What Matters

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  • Build What Matters Book Detail

  • Author : Ben Foster
  • Release Date : 2020-08-28
  • Publisher : Lioncrest Publishing
  • Genre :
  • Pages : 296
  • ISBN 13 : 9781544516189
  • File Size : 67,67 MB

Build What Matters by Ben Foster PDF Summary

Book Description: Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

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