Managing Brand Equity PDF book is popular Business & Economics book written by David A. Aaker. The book was released by Simon and Schuster on 2009-12-01 with total hardcover pages 336. Fast download link is given in this page, you could read Managing Brand Equity by David A. Aaker in PDF, epub and kindle directly from your devices.
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The res
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing bran
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consume