Building Brands

preview-18
  • Building Brands Book Detail

  • Author : Grace Ong Yan
  • Release Date : 2021-04
  • Publisher : Lund Humphries Publishers Limited
  • Genre : Architecture
  • Pages : 208
  • ISBN 13 : 9781848224070
  • File Size : 23,23 MB

Building Brands by Grace Ong Yan PDF Summary

Book Description: Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. Over this time, the design of corporate headquarters evolved from Beaux-Arts facades to bold modernist expressions. This book examines how clients and architects together crafted buildings to reflect their company's brand, carefully considering consumers' perception and their emotions towards the architecture and the messages they communicated. By focusing on four American corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill, and The Röhm & Haas Building by Pietro Belluschi, it shows how corporate modernism evolved. In the 1930s, architecture and branding were separate and distinct and by the 1960s, they were completely integrated. Drawing on interviews and original material from corporations' archives, it examines how company leaders, together with their architects, conceived of their corporate headquarters not only as the consolidation of employee workplaces, but as architectural mediums to communicate their corporate identities and brands.

Disclaimer: www.yourbookbest.com does not own Building Brands books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Building Brands

Building Brands

File Size : 39,39 MB
Total View : 1091 Views
DOWNLOAD

Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United S

Building Brand Communities

Building Brand Communities

File Size : 48,48 MB
Total View : 682 Views
DOWNLOAD

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual c

Building Brands Directly

Building Brands Directly

File Size : 36,36 MB
Total View : 8482 Views
DOWNLOAD

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more qu

Building Strong Brands

Building Strong Brands

File Size : 63,63 MB
Total View : 9462 Views
DOWNLOAD

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA

What Great Brands Do

What Great Brands Do

File Size : 73,73 MB
Total View : 2929 Views
DOWNLOAD

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta