Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures
Business intelligence (BI) has evolved over several years as organizations have extended their online transaction processing (OLTP) capabilities and application
Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing.
The Profit Impact of Business Intelligence presents an A-to-Z approach for getting the most business intelligence (BI) from a company's data assets or data ware
