Market Management and Project Business Development

Released on by Hedley Smyth
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  • Market Management and Project Business Development Book Detail

  • Author : Hedley Smyth
  • Release Date : 2014-09-25
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 354
  • ISBN 13 : 1134506406
  • File Size : 99,99 MB
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Market Management and Project Business Development by Hedley Smyth PDF Summary

Book Description: Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

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