Capitalising on Culture, Competing on Difference

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  • Capitalising on Culture, Competing on Difference Book Detail

  • Author : Finbarr Bradley
  • Release Date : 2009-02-23
  • Publisher : Blackhall Publishing
  • Genre : Business & Economics
  • Pages : 372
  • ISBN 13 : 9781842181492
  • File Size : 40,40 MB

Capitalising on Culture, Competing on Difference by Finbarr Bradley PDF Summary

Book Description: After two decades of exceptional economic growth and cultural change, Ireland faces the greatest challenge yet: creating a sustainable competitive advantage to guarantee its success in the future. Finbarr Bradley and James Kennelly recommend a renewed sense of national identity as social and cultural capital to maintain and enhance Ireland’s economic development.

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