Creating Consumers

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Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American f

The Expert Consumer

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Recent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates, providing a tighter f

Shaping Our Mothers' World

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The Media and the Models of Masculinity

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Mark Moss's The Media and the Models of Masculinity details the impact that the mass media has upon men's sense of identity, style, and deportment. From adverti

Do it Yourself

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Do It Yourself investigates the history behind the current do-it-yourself craze in homebuilding and home repair. The origins of home improvement can be traced t