Case Studies on Social Marketing

Released on by M. Mercedes Galan-Ladero
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  • Case Studies on Social Marketing Book Detail

  • Author : M. Mercedes Galan-Ladero
  • Release Date : 2019-02-20
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 254
  • ISBN 13 : 3030048438
  • File Size : 65,65 MB
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Case Studies on Social Marketing by M. Mercedes Galan-Ladero PDF Summary

Book Description: Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

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Case Studies on Social Marketing

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Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active parti