CASE STUDIES IN MARKETING, SEVENTH EDITION

Released on by SRINIVASAN, R.
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  • CASE STUDIES IN MARKETING, SEVENTH EDITION Book Detail

  • Author : SRINIVASAN, R.
  • Release Date : 2018-09-01
  • Publisher : PHI Learning Pvt. Ltd.
  • Genre : Business & Economics
  • Pages : 405
  • ISBN 13 : 9387472329
  • File Size : 21,21 MB
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CASE STUDIES IN MARKETING, SEVENTH EDITION by SRINIVASAN, R. PDF Summary

Book Description: This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB

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