Case Studies in Tourism and Hospitality Marketing

Released on by Rob Harris
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  • Case Studies in Tourism and Hospitality Marketing Book Detail

  • Author : Rob Harris
  • Release Date : 2005-01-01
  • Publisher :
  • Genre : Hospitality
  • Pages : 228
  • ISBN 13 : 9781862505025
  • File Size : 95,95 MB
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Case Studies in Tourism and Hospitality Marketing by Rob Harris PDF Summary

Book Description: Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.

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Marketing Tourism and Hospitality

Marketing Tourism and Hospitality

File Size : 93,93 MB
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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio

Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

File Size : 21,21 MB
Total View : 4835 Views
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc