Cases in Advertising Management

preview-18
  • Cases in Advertising Management Book Detail

  • Author : Kelley
  • Release Date : 2015-05-18
  • Publisher : M.E. Sharpe
  • Genre : Business & Economics
  • Pages : 146
  • ISBN 13 : 0765628767
  • File Size : 95,95 MB

Cases in Advertising Management by Kelley PDF Summary

Book Description: "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Disclaimer: www.yourbookbest.com does not own Cases in Advertising Management books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Cases in Advertising Management

Cases in Advertising Management

File Size : 7,7 MB
Total View : 9568 Views
DOWNLOAD

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising

Cases in Advertising Management

Cases in Advertising Management

File Size : 79,79 MB
Total View : 8696 Views
DOWNLOAD

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising

Advertising Management Text And Cases

Advertising Management Text And Cases

File Size : 52,52 MB
Total View : 2806 Views
DOWNLOAD

The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They W