The Nordic Wave in Place Branding

The Nordic Wave in Place Branding

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The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nord

Screen Tourism and Affective Landscapes

Screen Tourism and Affective Landscapes

File Size : 56,56 MB
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This book explores ways in which screen-based storyworlds transfix, transform, and transport us imaginatively, physically, and virtually to the places they depi

An Insider's Guide to Place Branding

An Insider's Guide to Place Branding

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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp