Handbook of Research on Distribution Channels

Released on by Charles A. Ingene
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  • Handbook of Research on Distribution Channels Book Detail

  • Author : Charles A. Ingene
  • Release Date : 2019
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 599
  • ISBN 13 : 0857938606
  • File Size : 21,21 MB
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Handbook of Research on Distribution Channels by Charles A. Ingene PDF Summary

Book Description: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.

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