Roads to be Taken

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  • Roads to be Taken Book Detail

  • Author : Charles Harold Sandage
  • Release Date : 1993
  • Publisher : Study of Free Enterprise and Entrepreneurship Ege
  • Genre : Biography & Autobiography
  • Pages : 420
  • ISBN 13 :
  • File Size : 73,73 MB

Roads to be Taken by Charles Harold Sandage PDF Summary

Book Description: Autobiography of the Father of Advertising Education, an education entrepreneur in applied economics, business, marketing, & advertising. Elected to Advertising Hall of Fame. His unique & powerful definition of the function of advertising & research procedures he originated to measure consumer needs & wants make this autobiography a manual to guide students & young entrepreneurs. "...an intellectual odyssey of extraordinary proportions indeed..."--Ad Age. "...ROADS TO BE TAKEN is excellent reading for all kinds of people..."--News-Gazette. Graceland College for the Study of Free Enterprise & Entrepreneurship, Lamoni, IA 50149.

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Roads to be Taken

Roads to be Taken

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Autobiography of the Father of Advertising Education, an education entrepreneur in applied economics, business, marketing, & advertising. Elected to Advertising