Marketing

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The Strategy of Marketing Research [by] Chester R. Wasson

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Fashion Marketing

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First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Alth

Buying Behavior and Marketing Decisions [by] Chester R. Wasson [and] David H. McConaughy

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Marketing Management

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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi