China

Released on by Conghua Li
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  • China Book Detail

  • Author : Conghua Li
  • Release Date : 1998-05
  • Publisher : Wiley-Interscience
  • Genre : Business & Economics
  • Pages : 276
  • ISBN 13 :
  • File Size : 77,77 MB
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China by Conghua Li PDF Summary

Book Description: As China searches for a new identity, its people find themselves bombarded with countless consumer products and services from around the world. But what do they want to buy? What is their spending power? What are their aspirations? How do they spend? This fascinating book provides the first comprehensive analysis of China's complex consumer market. China: The Consumer Revolution discusses cultural issues and socioeconomic forces, fads and fashions, do's and taboos, all supported by a wealth of facts and figures.

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