Chinese Outbound Tourism 2.0

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Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbou

Chinese Outbound Tourist Behaviour

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Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explo

Chinese Outbound Tourism

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From 1998 to 2001, the number of outbound travellers from China has increased annually by one million, and in 2001 reached over 12 million. According to World T

China's Outbound Tourism

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The book analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of the trav

The Chinese Outbound Travel Market

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