Chips & Pop

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  • Chips & Pop Book Detail

  • Author : Robert Barnard
  • Release Date : 1998
  • Publisher :
  • Genre : Business & Economics
  • Pages : 304
  • ISBN 13 :
  • File Size : 75,75 MB

Chips & Pop by Robert Barnard PDF Summary

Book Description: "By definition, this generation -- those born between the early sixties and late seventies -- has no "hard edges". It is a generation based on formative experiences and pivotal events rather than specific birthdates and cohort size. Essentially, you are a Nexus if you first felt the effects of the computer chip and global media at some point during your formative years. This means you could have encountered a PC for the first time in university or mastered Pong (the first video game) at the age of seven. You could be Nexus if you watched live CNN coverage of the Gulf War at high school, saw the space shuttle Challenger blow up in high school, or were the first kid in your neighbourhood with cable TV and a remote control." (p.17,18).

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