Service Management and Marketing

Released on by Christian Grönroos
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  • Service Management and Marketing Book Detail

  • Author : Christian Grönroos
  • Release Date : 1990
  • Publisher : Jossey-Bass
  • Genre : Business & Economics
  • Pages : 320
  • ISBN 13 :
  • File Size : 59,59 MB
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Service Management and Marketing by Christian Grönroos PDF Summary

Book Description: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR

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Service Management and Marketing

Service Management and Marketing

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Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented man

In Search of a New Logic for Marketing

In Search of a New Logic for Marketing

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The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing

Service Management and Marketing

Service Management and Marketing

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Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service

Service Management and Marketing

Service Management and Marketing

File Size : 45,45 MB
Total View : 838 Views
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In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic