Marketing and Social Media

Released on by Lorri Mon
preview-18

  • Marketing and Social Media Book Detail

  • Author : Lorri Mon
  • Release Date : 2020-12-07
  • Publisher : Rowman & Littlefield
  • Genre : Language Arts & Disciplines
  • Pages : 323
  • ISBN 13 : 1538142961
  • File Size : 6,6 MB
DOWNLOAD BOOK

Marketing and Social Media by Lorri Mon PDF Summary

Book Description: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.

Disclaimer: www.yourbookbest.com does not own Marketing and Social Media books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Marketing and Social Media

Marketing and Social Media

File Size : 52,52 MB
Total View : 6507 Views
DOWNLOAD

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum

Marketing Library and Information Services

Marketing Library and Information Services

File Size : 73,73 MB
Total View : 1570 Views
DOWNLOAD

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"

Public Library Administration Transformed

Public Library Administration Transformed

File Size : 25,25 MB
Total View : 913 Views
DOWNLOAD

Public libraries have historically faced challenges as viable units in local government. As society struggles with issues related to the scope and effectiveness

Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World

File Size : 53,53 MB
Total View : 2786 Views
DOWNLOAD

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the mark