Internal Brand Management in an International Context

Released on by Christina Ravens
preview-18

  • Internal Brand Management in an International Context Book Detail

  • Author : Christina Ravens
  • Release Date : 2013-10-29
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 330
  • ISBN 13 : 3658007540
  • File Size : 65,65 MB
DOWNLOAD BOOK

Internal Brand Management in an International Context by Christina Ravens PDF Summary

Book Description: Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. The study analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further analyzes the impact of an individual’s cultural values on brand commitment which is an antecedent to brand citizenship behavior.

Disclaimer: www.yourbookbest.com does not own Internal Brand Management in an International Context books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The Oxford Handbook of Victorian Poetry

The Oxford Handbook of Victorian Poetry

File Size : 87,87 MB
Total View : 6634 Views
DOWNLOAD

'I am inclined to think that we want new forms . . . as well as thoughts', confessed Elizabeth Barrett to Robert Browning in 1845. The Oxford Handbook of Victor

The Raven Coronet

The Raven Coronet

File Size : 47,47 MB
Total View : 9330 Views
DOWNLOAD

Even the youngest child in the United Lands knew the legend of the Raven Coronet -- the crown of charisma that had united the world under one ruler -- but no on

City of Ravens

City of Ravens

File Size : 7,7 MB
Total View : 7005 Views
DOWNLOAD

A “quirky and absorbing” exploration of the history and mythology surrounding the ravens at the Tower of London (Publishers Weekly). Tales tell of how Charl