Advertising and New Media

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  • Advertising and New Media Book Detail

  • Author : Christina Spurgeon
  • Release Date : 2007-10-31
  • Publisher : Routledge
  • Genre : Language Arts & Disciplines
  • Pages : 235
  • ISBN 13 : 1134086202
  • File Size : 69,69 MB

Advertising and New Media by Christina Spurgeon PDF Summary

Book Description: This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

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Advertising and New Media

Advertising and New Media

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This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my'

Advertising and New Media

Advertising and New Media

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Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’

A message from God to his church and people

A message from God to his church and people

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"O Lord, I have heard Your speech, and was afraid: O Lord, revive Your work in the midstof the years! In the midst of the years make it known; in wrath remember