Qualitative Research Methods in Public Relations and Marketing Communications

Released on by Christine Daymon
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  • Qualitative Research Methods in Public Relations and Marketing Communications Book Detail

  • Author : Christine Daymon
  • Release Date : 2005-06-29
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 306
  • ISBN 13 : 1134596081
  • File Size : 70,70 MB
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Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon PDF Summary

Book Description: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.

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