Clarifying the Confusion Regarding Salience, Importance, and Determinance Concepts in Multiattribute Attitude Research

Released on by Jerry Corrie Olson
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  • Clarifying the Confusion Regarding Salience, Importance, and Determinance Concepts in Multiattribute Attitude Research Book Detail

  • Author : Jerry Corrie Olson
  • Release Date : 1979
  • Publisher :
  • Genre : Marketing research
  • Pages : 16
  • ISBN 13 :
  • File Size : 87,87 MB
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Clarifying the Confusion Regarding Salience, Importance, and Determinance Concepts in Multiattribute Attitude Research by Jerry Corrie Olson PDF Summary

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The Salience of Marketing Stimuli

The Salience of Marketing Stimuli

File Size : 85,85 MB
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In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers,